Search Engine Marketing (SEM)

SEM is used to increase your growth in business by creating your own ad. With SEM, you can market your business using paid advertisement on search engine result page.

Like you see below.

These are the Pay-Per-Click ads, where the customer can able to see important information such as prize, reviews etc.

So, SEM is used to advertise your website and you have to pay only based on clicks.

SEM has five main factors for advertising

1. Keyword Selection

2. Bid Price

3. Ad Copy

4. Ad Distribution

5. Effective Landing Page

So Once you have purchased a keyword, you have to bid your price and write an ad. Then the Representative from the search engines must approve your ad and the landing pages.

Landing pages are, pages that customers land after clicking on ads. You have to pay the bid prize for each click, for example if you have set your bid prize as 1$ then you have to play 1$(max) for each click.

Click here to read about Search Engine Design and Development of  Search Engine

or

Go back to read about Search Engine Optimization